Love Myself is a global campaign of BTS and the Korean and Japanese Committee for UNICEF. The main goal is to focus on the protection of young people from violence. The campaign was launched on November 1, 2017 and is promoted by the hashtags #ENDviolence and #BTSLoveMyself. The donations are accepted through a special booth from UNICEF. Additionally the members of BTS donated 3% of their income from sales of the Love Yourself album series and the earnings from the line of merchandise that was prepared for the Love Myself campaign. The goods were introduced on November 30, 2017 and released a day later. The line consists of 7 products with the graphics from the group's Love Yourself: Her album. All products were designed, manufactured and distributed by Compact.D company. Another collection of equally interesting items was released a year later in 2018. The Love Myself campaign accumulated already around 1 400 000 000 KRW (1 180 000 USD) and received almost 10 500 000 social mentions.
The first item is a pink pouch perfect for your make up accessories. The pouch is made of PVC and its size is 164 x 115 mm. The second is a strap key ring made of PVC. The size of the item is 35 x 55 mm. Next we have a sticker that's available in two options - white and pink. Its diameter is 50 mm and it's also made of PVC. The set of badges consists of one round (with a flower logo) and one square (with the letters "LM") badge. The size of both of them is 20 x 20 mm. They are made of metal. Next we have a piece of jewelry - a bracelet with a round logo with the initials "LM". The notebook consists 100 pages and its size is 153 x 210 mm. The final product in the Love Myself merchandise collection is a phone case. Two colors are available: pink and purple. You can use it with your Samsung Galaxy 7 and 8 only.
